Resources Library by ANA

The evolution of a Latin American audit process

This paper provides a framework for establishing an initial examination process and demonstrates how people from different countries can work together for the improvement of media research.

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Authors: George Ivie, Nick Terlizzi

Company: Ernst and Young Services Pty Ltd

June 15, 1998

Measuring small audiences

This paper identifies the different ways in which media developments lead to ever smaller audiences being examined within people meter systems. The consequent unreliability of much people meter data is assessed and strategies proposed for dealing...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Authors: Tony Twyman, Steve Wilcox

June 15, 1998

Metering systems

This paper briefly describes the technological philosophy and approach of the AGB Italia Group in the development of the TVMonitor series of people meters, and covers the technological capabilities of the TVM2 and the various interfaces used in...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Author: Antonella Petra

June 15, 1998

Your repertoire or mine?

Because of the increasing number of channels available to subscribers in the pay TV environment in South Africa, including niche channels, information on viewing habits with regard to cross channel-viewing becomes important. This paper focuses on...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Author: Heather Kennedy

June 15, 1998

Projectable internet panels

This paper describes how RelevantKnowledge applies the “best practices” of traditional media research to the world of World Wide Web measurement. RelevantKnowledge provides the World Wide Web marketplace with audience demographics site...

Catalogue: The Worldwide Internet Seminar 1998

Authors: James D. Peacock, Jeanette Sundberg-Cohon

June 15, 1998

A new concept of integrated electronic audience research

Future media research will require: o the provision of high sophisticated information about new media applications (DAB, DVB, Multimedia, other); o tools which are able to monitor media consumption in an environment which becomes more complex - at...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Author: Matthias Steinmann

Company: Swiss Broadcasting Corporation

June 15, 1998

Kidscope

Kidscope provides a rapid response to the need for knowledge and understanding of children and their behaviour. The project monitors trends and looks at the ways these changes will alter the lives of kids now and in the future. In addition the study...

Catalogue: Seminar 1997: How To Be Number One In The Youth Market

Author: Karen Fraser

October 22, 1997

Imagery

This paper describes the adaptation of a new psychological approach which concerns the process of the creation, processing and storage of inner (mental) pictures in the field of market/media research.

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Simone Brecht, Michael Hallemann

September 1, 1997

ESOMAR 1997 report in radio audience measurement in Europe

The purpose of this ESOMAR 1997 report on radio audience measurement in Europe is to supply a comprehensive overview of national practice across Europe. In total, the ESOMAR report includes 42 surveys from 30 countries.

Catalogue: ESOMAR Codes And Guidelines

Author: ESOMAR B.V.

September 1, 1997